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Client: Chocomel
Agency: Dept
Together with Nina de Ridder, Bas Heijnis, Japie Stoppelenburg (and others)
For Chocomel, we fully embraced two things that make the brand stand out: humour and the colour yellow. Making sure that every second of every ad and every inch of every post was fully, unmistakably Chocomel.
Awards: SAN Accent (Gold), DIA (Gold)
Say no to cutdowns
We wanted the ads to work perfect, wherever they were shown on TV, on social or on YouTube. So we chose to limit all assets to 15 seconds or shorter.
Can we make it more yellow?
Some ads are fun, but nobody remembers which brand they're from. With this campaign, we made sure that wasn't the case. And although I distrust every ad research, I do of course fully trust the one from Kantar Millward Brown that ranked this one among the 3 percent most effective commercials ever.
