Nederland heeft je nodig!
Client: BrainWash Kappers
Together with Cas Hamers and Aanstekelijk
Since covid, there's a huge lack of hairdressers in Holland. And it's taking its toll. Not only for BrainWash, the biggest Dutch chain of hair salons. Also for us, hairy people. For this recruitment campaign, we played around with the 'disastrous' effects of this shortage and showed hairdressers how much they're needed.
As real as can be
We wanted the videos for this campaign to feel as natural as possible. No expensive cameras, no fancy bathrooms, just iPhones and true hair fuck-ups. So, in case you were wondering: yes, these people ruined their actual hair for this shoot. Legends.
