Mooi haar, zonder de poespas
Client: BrainWash
Agency: Truus
Together with Fenna Hibma
Hair salons seem to get more and more extravagant, offering baristas that make you coffees you can't even pronounce. With this brand campaign, we positioned BrainWash as the antidote to all this madness.
You don't need all that
For this campaign, I created four different videos and multiple radio commercials that all used the same construct. We start of by giving viewers the feeling they're watching a video made by one of those way too expensive hair salons. Then, after a couple of seconds, the whole feeling changes and we move into the world of BrainWash. A world in which you don't need all that fancy stuff. The real world.
