Hulppiet
Client: bol
Together with Bas Heijnis (and others)
With Hulppiet, a voice-based interactive Sinterklaas story, kids could help their big hero on 'Pakjesavond' and magically experience how he delivers all those presents on time.
Awards: Best Social (gold), Spin (silver), DIA (silver) & Esprix (bronze)
Different for every kid
The story wasn't just interactive, but also personalised. We used data to incorporate a kid's school or sports club in the story. The weather and time while playing determined what a kid could wear and if there'd be rain falling in the background.
A message from the big man himself
In order to impactfully reach all Dutch kids, we made a video with Sinterklaas himself asking them to help him out.
