Flip & Grab
Client: Samsung
Agency: Megawatt
To introduce Samsung's newest foldable phones, we used (an enormous version of) the phone to create the world's biggest claw machine. For a full weekend, we placed it on Hoog Catharijne's square, one of Holland's busiest spots.
'Make heads turn'
The brief for this was pretty straight-forward: introduce the new line of Samsung foldable phones in a way that makes heads turn. And after thinking back to the magnetical power of that old-school claw machine on 'De Veense Kermis', I knew how we could use the phone in a way that's clever and clearly shows its mechanism and looks.
'If you see a claw machine, you just need to try it.'
The biggest pitfall for activations: a shitty production. Massive shout-out to Megawatt Agency from Eindhoven, who turned my concept into something I didn't dare to dream of.
