Super Ultra Deluxe
Client: Pathé
Agency: Dept
Together with Bas Heijnis, Vincent Botman (and others)
In the autumn of 2020, Pathé wanted to get more people to visit their cinemas. But during uncertain Covid times, Dutchies were somewhat hesitant. We tried to turn things around.
Awards: San Awards (nominee)
'Elk nadeel heeft zijn voordeel'
Or, in proper english: every downside has its upside. Wise words from legendary philosopher Johan Cruyff.
We used those words as inspiration for this campaign. Because,to be fair, the cinema experience in covid times was better than it ever will be.
Welcome back
Pathé fans who went to the first Unlimited Night after months of covid restrictions found a surprise waiting on their seat.
