Planet Festival
Client: The Athlete's Foot
Agency: Megawatt
The Athlete's Foot, a chain of sneaker stores with over 50 locations in Holland, wanted to claim the festival summer. I created a campaign around all those typical, recognizable festival 'species'.
We've been there
The Athlete's Foot wanted to show they know exactly what type of sneakers you need for a festival. I created a campaign showing different specific, recognizable festival goers to do just that. Because proving you recognize these people means proving you've actually been to festivals. Thus proving we know what sneakers to wear.
A smooth landing
The campaign didn't just show stuff, we also interacted with the target audience. After leaving their email address, people could do a quiz to find out which type of festival goer they are, find the perfect sneakers to match it and win prizes. With the campaign reaching 1.7 million people in total, it left The Athlete's Foot with a whole lot of email addresses.
