Laat iedereen vrij, maar niemand vallen
Client: D66
Agency: Dept
Together with Rein van der Ven
I'm not claiming this pay-off and campaign is the reason for political party D66' best election result ever.
But it might just have helped a little.
Awards: Best election campaign 2021
Stories from the heart
For once, we chose not to show politicians, but those for whom they work: ordinary people. Through their stories, we shined a light on freedom. Because for many of us freedom is still far form a given.
A sentence that sticks
In contrast to most other political slogans, this one tended to stick. And it's not me saying that. In 2020, social researchers from Coosto found out which advertising pay-offs were most used by Dutch people. This one made its way into the top 50.
Several personal stories
